By: Todd Elliott
One of my favorite, yet cheesy bits that David Letterman does on his show is “Will It Float?” Basically something is chosen, like, say, a cheese log. Dave and Paul Schafer vote on whether it will float or not, then they drop the object into a tank of water. That’s pretty much it. (BTW, a cheese log sinks)
In the world of production, we have people asking for us to pull off all kinds of things. Some will float and some will not.
When you are talking about making an idea float, you need to not only steward the resources you have been entrusted with, but you need to steward the idea that has been presented.
In the past, if we didn’t have the resources to do someone’s exact idea, I would usually just tell them it couldn’t be done, and expect them to come up with a new idea. This was before I realized how difficult it is to have an idea in the first place.
When I approached brainstorming this way, I’m not a team player, I’m not providing solutions, but only pointing out problems. The amount of time and effort that it takes to come up with a new idea is not something to take lightly, and if something can’t work with what we have, how can I help shape the idea to fit what we can do?
If it hasn’t been clear to you already, nobody really knows the world of production like you do. What better person to help figure out how to make an idea work than you?
When you first hear an idea, and how production plays into it, you are only skimming the surface. It is based on what someone else imagines can be done with production. When you start imagining how to accomplish the idea, you are drilling down to the idea’s essence. In my opinion, any time you can simplify the idea into its primary components, you stripping away the unnecessary parts and getting to the heart.
Once you are there, you are able to see more clearly what production can add or subtract, to bring out this essential part of the idea. Just writing this down I get excited! This is where the fusion of the technical and creative arts really come together! This is what God had in mind when he created you and put you on the team you’re on!
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